Why cohort-based marketing is the first step towards the future

As the marketing landscape undergoes a drastic transformation, businesses are looking to make digital more effective through insights on customers. Businesses are making a concerted effort to use first-party data in a privacy-safe process across platforms like Google, Facebook, Instagram, Twitter and YouTube. These would result in insights like markets to focus on, audiences to… Continue reading Why cohort-based marketing is the first step towards the future

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Launching Market Finder, a free tool for brands to find the right market for their product

By Gautam Mehra, Co-founder, ProfitWheel  We are delighted to launch our product – Market Finder to help marketers to create targeted strategies. Market Finder is an intelligent market locator that is based on audience insights – information that can be amplified with advertisers’ first-party data sets to find markets globally with similar mandates. Once the… Continue reading Launching Market Finder, a free tool for brands to find the right market for their product

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Gautam Mehra takes up reins in SaaS start-up ProfitWheel as Co-Founder

Adtech industry veteran Gautam Mehra – erstwhile Chief Data and Product Officer – APAC, at Dentsu International, will join the recently announced SaaS start-up ProfitWheel as a co-founder along with Vivek Bhargava and Aman Khanna. ProfitWheel is a product company that will focus on creating a customer data-led marketing intelligence platform for the new direct-to-consumer… Continue reading Gautam Mehra takes up reins in SaaS start-up ProfitWheel as Co-Founder

SaaS start-up ProfitWheel strengthens US operations, announces Aman Khanna as Co-Founder to lead operations

The newly-announced SaaS start-up, ProfitWheel, has launched its US operations. ProfitWheel is a product company born in 2020 that will focus on creating a customer data-led marketing intelligence platform for the new direct-to-consumer world.  With this move, the company will fill the need gap created by the changes in the adtech ecosystem over the years,… Continue reading SaaS start-up ProfitWheel strengthens US operations, announces Aman Khanna as Co-Founder to lead operations

Vivek Bhargava announces new SaaS startup ProfitWheel

Vivek Bhargava, Head, Dentsu Performance Group, has announced his exit from the company. Vivek is moving on to grow ProfitWheel full-time, a SaaS startup that he co-founded last year, and which was hitherto operational in stealth mode. ProfitWheel is a product company that will focus on creating a customer data-led marketing intelligence platform for the… Continue reading Vivek Bhargava announces new SaaS startup ProfitWheel